About Us
Business Aptitude specialises in providing hands-on support to professional firms and businesses in the areas of
Our core area of expertise is the practice management of accounting firms. Our consultants also work with professional firms within the following sectors : bookkeeping, IT, architectural and drafting services, legal practices, immigration services, allied health (physiotherapists, chiropractors, osteopaths) and financial services (mortgage brokers, insurance brokers, financial planners). With other businesses, we have experience in building and construction, manufacturing, import and distribution, graphic design and print.
Our clients recognise the value of a critical external perspective and support in implementing change. We provide specific and relevant advice to our clients at all times. We ascribe to the code of conduct of the Institute of Management Consultants, which requires that all members maintain the high standards of ethical conduct expected of all professional consultants. Visit www.imc.org.au for further information.
Dale Crosby, Managing Director of Business Aptitude, has over 25 years experience in sales and marketing, operations and financial management, both in product and service environments, and at a corporate and small business level. He has delivered and implemented successful operational and marketing strategies to retail, manufacturing and service firms. He has postgraduate degrees in Science and Business Administration and is a Member of the Institute of Management Consultants.
Dorothy Crosby is a founding Director of Business Aptitude and has over 20 years experience working with businesses and professional service practices. After graduating from Sydney University with a Bachelor of Economics Degree, Dorothy worked for Price Waterhouse before starting her own business. Today, she is responsible for our external training programs and provides ongoing advice and practice management support to accounting firms.
