Latest Events and Programs

  1. Prepare your Practice for Sale - Your 3 Year Plan to Maximise its Value - Wed 30th May - 12.30pm to 1.30pm AEST
  2. Measuring the Right Stuff - What your firm should be focusing on in the new Financial Year.  - Wed 6th June - 12.30pm to 1.30pm AEST
  3. How to develop your coaching and training skills - A webinar for partners, managers and trainers.  - Wed 13th June - 12.30 to 1.30pm AEST
  4. 5 Steps to effectively manage clients expectations in the new Financial Year- Wed 20th June - 12.30pm to 1.30pm AEST
  5. How to make Advisors out of Accountants - The role of active listening and feedback in developing client relationships - Tues 26th June - 12.30pm to 1.30pm AEST
  6. 7 Steps to improve turnaround time through a better focus on Workflow - Wed 27th June - 12.30pm to 1.30pm AEST

New CD-ROM Coaching Programs on PERFORMANCE REVIEW and CONFLICT RESOLUTION for accounting firms. and for accounting firms. Click on the program title for further details.

Are you on the list?

Click here to view a list of just some of the accounting firms that have benefited from our webinars and workshops.

Contact Us

Business Aptitude
PO Box 700
Chatswood, NSW 2057
Australia

tel: 1300 883 789
fax: (02) 9904 8306
email: enquiry@bizaptitude.com.au

Could You Be Doing More to Get Your Clients Over The Line?
Upcoming Webinar | Wednesday 16th November 2011| 12.30pm - 1.30pm

In the past few years, progressive accounting firms have seen increased interest from their clients for advisory services - not just financial planning and business advice, but also property investment, operational strategy and technology advice. This year's BRW Top 100 accounting report featured a detailed article (click here to view the article) showing how leading firms are gaining significant revenue by "focusing far more on advisory roles in everything from performance to IT.' 

One of the key challenges for may firms has been converting interest into commitment. In general, accountants in public practice still struggle with the 'sales' process. When clients complain about compliance fees, it takes a leap of faith to offer additional services. Our real experience with firms suggests that the problem is more often than not linked to perception of value rather than actual cost.

On Wednesday 16th November, Training Beyond Accounting will be presenting a webinar on how to overcome client resistance to additional fees. This follows our recent webinar on services integration. Dale Crosby from Business Aptitude will explain in detail the relationship sales process as it relates to accounting firms. Key roadblocks and objections  will be discussed with solutions provided. With over 25 years experience in sales and marketing roles within professional services environments, including roles as regional and national sales and marketing manager, Dale  knows what works for accounting and financial advisory firms.  

Click on the topic below for more information and registration details:

Getting Clients Over The Line - How to effectively get clients to agree to additional services - Wednesday 16th November 2011. 12.30 - 1.30pm AEDT.

Our webinar program for November 2011 also features sessions on how to effectively engage staff in end of year performance and salary reviews and an update on workplace relations as they affect accounting firms and their clients. Featured speakers will be Tao de Haas from Corporate XL and David Bates from Workforce Guardian. Click on the webinar topic below for more information.

Fairwork Act Targets Accounting Firms - What you and your firm needs to know and do. Workplace Relations Q&A - Wednesday 9th November 2011. 12.30 - 1.30pm AEDT.
Performance and Salary Reviews - How to effectively engage staff in end of year reviews and achieve positive outcomes - Wednesday 23rd November 2011. 12.30 - 1.30pm AEDT

In December, we will be running webinars on (a) how to effectively manage scope of work and reduce write-offs and (b) keys to developing a strong leadership team. More information will follow in the next week.

Over 100 accounting firms within Australia and New Zealand have attended our last 3 webinars on managing client relationships in the new financial year, effectively engaging employees for increased productivity, job enjoyment and client satisfaction, and the integration imperative - how to add real value to clients through additional services.This webinar program is brought to the accounting profession by TRAINING BEYOND ACCOUNTING, specialist providers of leadership, communication and practice management training and coaching.



Visit www.trainingbeyondaccounting.com.au  or Ph 1300 883 789 for further information on our capabilities and experience working with accounting firms