Latest Events and Programs

  1. Prepare your Practice for Sale - Your 3 Year Plan to Maximise its Value - Wed 30th May - 12.30pm to 1.30pm AEST
  2. Measuring the Right Stuff - What your firm should be focusing on in the new Financial Year.  - Wed 6th June - 12.30pm to 1.30pm AEST
  3. How to develop your coaching and training skills - A webinar for partners, managers and trainers.  - Wed 13th June - 12.30 to 1.30pm AEST
  4. 5 Steps to effectively manage clients expectations in the new Financial Year- Wed 20th June - 12.30pm to 1.30pm AEST
  5. How to make Advisors out of Accountants - The role of active listening and feedback in developing client relationships - Tues 26th June - 12.30pm to 1.30pm AEST
  6. 7 Steps to improve turnaround time through a better focus on Workflow - Wed 27th June - 12.30pm to 1.30pm AEST

New CD-ROM Coaching Programs on PERFORMANCE REVIEW and CONFLICT RESOLUTION for accounting firms. and for accounting firms. Click on the program title for further details.

Are you on the list?

Click here to view a list of just some of the accounting firms that have benefited from our webinars and workshops.

Contact Us

Business Aptitude
PO Box 700
Chatswood, NSW 2057
Australia

tel: 1300 883 789
fax: (02) 9904 8306
email: enquiry@bizaptitude.com.au

FEBRUARY 2012 WEBINAR PROGRAM - FOCUS ON MARKETING, SOCIAL MEDIA AND STRATEGY

During February, Business Aptitude continues its 'Training Beyond Accounting' webinar program aimed at delivering practice management training specifically for accounting firms. Our webinars will challenge and motivate you to achieve great things for your firm in 2012. For registrants unable to attend on the day, a recording is available for download.

CLICK ON THE TITLES BELOW FOR FURTHER INFORMATION AND REGISTRATION DETAILS

 Create Your Firm’s Strategic Plan for 2012 – Wednesday 1st February 2012 (12.30pm - 2.30pm AEDT) 

The start of a new financial year is the perfect time to review your firm’s progress and to put in place a plan that you can share with your leadership team and your staff. It’s by engaging your team in the development and implementation of the firm’s growth plans that you can really achieve exceptional results.

In just two hours - online, at your own computer - we will help you make use of a self-assessment questionnaire to create a practical and manageable to-do list of actions designed to yield proven results for your firm or specific projects. The session will be facilitated by Dale Crosby, Senior Practice Consultant and Trainer with Business Aptitude.  

Jump-Start Your Marketing for 2012 – Tuesday 14th February 2012 (12.30pm - 1.30pm AEDT) 

2012 will continue to be a challenging time for many firms with national and international financial markets experiencing ongoing uncertainty. Now’s the best time to hone your marketing strategy and ensure that you are in a strong position to retain your existing clients as well as attract new clients to your firm. This webinar will explore the key initiatives that firms are undertaking, both nationally and internationally, to increase fees. We'll talk about how to effectively differentiate your firm. Client relationship management and services development program that work will be discussed.

This webinar  will be presented by Dale Crosby, Managing Director of Business Aptitude.  Dale has over 25 year’s experience in relationship marketing environments and has worked closely with staff of accounting firms over the past 10 years to achieve great results.

Update on Online Marketing and Social Media for Accounting Firms – Wednesday 22nd February 2012 (12.30pm - 1.30pm AEDT) 

A recent article in the US Journal of Accountancy said that “ Accounting firms are all about people and relationships. So, if you are about people and relationships, social media is just another dimension of that relationship. People keep thinking it’s all about the technology, and it’s not. It is really about the relationship.” Has your firm considered the benefits of online marketing and social media as a part of your marketing strategy in 2012. Many firms are unsure whether they have the time and the resource to focus on these elements of marketing, even if they have the interest.

In this webinar, we will look at current trends in online marketing, including social media. Special guest Kim Larochelle, an online marketing expert from DRPR Public Relations, will discuss how professional firms, including accounting practices, are using social media and other online strategies to really enhance relationships with clients and target markets. We'll introduce five effective ways to get started in social media, as well as discuss the use of other online marketing tools include webinars and content sharing tools.

Webinars are a great way to engage your team in discussing key issues relevant to their professional development and the growth of your firm. Also, every registrant will receive a link to the recording for later review and discussion, so you don't necessarily have to attend the webinar on the day.

Visit www.trainingbeyondaccounting.com.au  or Ph 1300 883 789 for further information on our capabilities and experience working with accounting firms.