BRW Accounting 100 Report on 13th October 2011 - Calculated to Win
This year's BRW Top 100 accounting report featured a detailed article (click here to view the article) showing how leading firms are gaining significant revenue by "focusing far more on advisory roles in everything from performance to IT.'In uncertain economic times, progressive accounting firms are seeing increased demand for advisory services, from property advisory to performance improvement, people and change management ,operational strategy and technology advice. Many firms have these capabilities, but are unsure where to start. Typically, they are concerned about cost to client. When clients complain about compliance fees, it takes a leap of faith to offer additional services. Our real experience with firms suggests that the problem is more often than not linked to perception of value rather than actual cost.
On Wednesday 16th November, Dale Crosby from Business Aptitude (consulting specialists to accounting firms) will be presenting a webinar on how to overcome client resistance to additional fees. Dale will explain in detail the relationship sales process as it relates to accounting firms. Key roadblocks and objections will be discussed with solutions provided. With over 25 years experience in sales and marketing roles within professional services environments, including roles as regional and national sales and marketing manager, Dale knows what works for accounting and financial advisory firms. Click on the topic below for more information and registration details:
Getting Clients Over The Line - How to effectively get clients to agree to additional services - Wednesday 16th November 2011. 12.30 - 1.30pm AEDT.
Our webinar program for November 2011 also features sessions on how to effectively engage staff in end of year performance and salary reviews and an update on workplace relations as they affect accounting firms and their clients. Featured speakers will be Tao de Haas from Corporate XL and David Bates from Workforce Guardian. Click on the webinar topic below for more information.
Fairwork Act Targets Accounting Firms - What you and your firm needs to know and do. Workplace Relations Q&A - Wednesday 9th November 2011. 12.30 - 1.30pm AEDT.
Performance and Salary Reviews - How to effectively engage staff in end of year reviews and achieve positive outcomes - Wednesday 23rd November 2011. 12.30 - 1.30pm AEDT
Over 100 accounting firms within Australia and New Zealand have attended our last 3 webinars on managing client relationships in the new financial year, effectively engaging employees for increased productivity, job enjoyment and client satisfaction, and the integration imperative - how to add real value to clients through additional services.
This webinar program is brought to the accounting profession by TRAINING BEYOND ACCOUNTING, specialist providers of leadership, communication and practice management training and coaching.Visit www.trainingbeyondaccounting.com.au or Ph 1300 883 789 for further information on our capabilities and experience working with accounting firms